Launches

Barbie, NERF, Funko, Playmobil, LABUBU, Hot Wheels, and the rest of the houses — not just brick. The shelf mixes brands; filter by company if you want only one.

29591 published launches · 11 lines with recent news

Polybag / mini-set · 10360 Licensed · 9268 Construction · 7872 Collector / UCS · 1331 Preschool · 437 Exclusive · 121 Die-cast · 95 Blind box · 54 Fashion / dolls · 34 Hobby kit · 18

Launch types

Polybag / mini-set: Bag or small set (often ≤20 parts or a promo).
Licensed: Third-party IP (film, comics, TV) on the brand’s system.
Construction: Brick or assembly system without a headline license.
Collector / UCS: Display or Ultimate Collector piece; not the kids’ flow.
Preschool: Preschool format (DUPLO and similar).
Exclusive: Limited channel or event (store, convention, membership).
Die-cast: Metal / scale vehicles.
Blind box: Blind or mystery unit.
Fashion / dolls: Dolls and fashion.
Hobby kit: Build kit (Gunpla and kin).

Recent activity

News Hot Wheels Mainline Mattel Game Studios Forms to Accelerate Digital Games for Hot Wheels, UN... Reveal Hasbro Skybound, Image & Hasbro Share First Look at the New Superion in Transfo... News DC Multiverse McFarlane Toys DC Multiverse Batman vs Professor Zoom review (2024) - Ly... News Real Grade Bandai Namco Entertainment Inc. "Digital Edition Sale" Now Live! Enjoy "... News Blokees Assemble Blokees Deploys New Star Wars Champion Class Clone Trooper Model Kit - B... Reveal LEGO LEGO Skylines Announced at Gamescom With First Trailer - IGN Reveal Funko Exclusive: Funko reveals first Doctor Who collection in seven years, inc... News PAW Patrol Vehicles 'PAW Patrol' Pups Recruit Kids for a Real-Life Endangered Animal Rescue... News Tomica Mainline TOMY's "TOMICA XROSS RESCUE" Diorama-based Short Animation Series to Beg... Shipping JAKKS Jakks has more Super Mario Galaxy Movie figures on the way, Bowser Jr. u... News Playmobil System Playmobil and Barbie Build a New Dreamhouse World for Young Storytellers... News Bratz Dolls Lois Irene (Kelm) Bratz - wdtimes.com

Companies

Type

From

Status

Catalog

145

Pop Mart Collector / UCS

Mazie Hirono with Pat Mau-Shimizu

C87686839 · ·

Imagen de referencia: Wikimedia Commons / Wikidata. No es fotografía de Cetuscarpio. Mazie Hirono with Pat Mau-Shimizu

‹ 1 2 3 4 5 ›

Launches

Mattel Active 9

Hot Wheels Mainline

Annual basic car assortment.

1968–… · 31 published launches · 1 week ago

Mattel Active 15

Matchbox Mainline

Basic scale-vehicle assortment.

1953–… · 37 published launches · 1 month ago

Mattel Active 13

American Girl Dolls

18-inch dolls and period accessories.

1986–… · 35 published launches · 4 months ago

Mattel Active 23

Monster High G3

G3 fashion-doll relaunch.

2022–… · 8 published launches · 5 months ago

Mattel Active

Barbie Fashionistas

Body and tone diversity line.

2012–… · 21 published launches

Mattel Active

Disney Princess

Disney Princess franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

Enchantimals

Enchantimals franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

Jurassic World

Jurassic World franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

Little People

Preschool figures.

1959–… · 6 published launches

Mattel Active

MEGA Pokémon

Pokémon-licensed construction sets.

2020–… · 0 published launches

Mattel Active

MOTU Origins

Vintage scale with contemporary storytelling.

2020–… · 31 published launches

Mattel Active

Mattel Games

Mattel Games franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

Polly Pocket

Polly Pocket franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

Thomas & Friends

Thomas & Friends franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

UNO

UNO franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Mattel Active

WWE

WWE franchise. Reference catalog, not sell-through.

1945–… · 0 published launches

Hasbro Active 6

Studio Series

Movie-scale figures.

2018–… · 23 published launches · 1 month ago

Hasbro Active 14

My Little Pony G5

Generation 5 ponies and media.

2021–… · 28 published launches · 1 month ago

Hasbro Active 11

G.I. Joe Classified

Contemporary 6-inch scale.

2020–… · 1 published launches · 1 month ago

Hasbro Active 37

Magic: The Gathering

TCG; Universes Beyond and Standard sets.

1993–… · 42 published launches · 4 months ago

Hasbro Active

Baby Alive

Baby Alive franchise. Reference catalog, not sell-through.

1923–… · 0 published launches

Hasbro Active

Furby

Furby franchise. Reference catalog, not sell-through.

1923–… · 0 published launches

Hasbro Active

Hasbro Entertainment licenses

Hasbro Entertainment licenses franchise. Reference catalog, not sell-through.

1923–… · 0 published launches

Hasbro Active

Hasbro Gaming

Hasbro Gaming franchise. Reference catalog, not sell-through.

1923–… · 0 published launches