Where the numbers come from
Manufacturer or retail SKU sales (Circana/NPD, Amazon) are almost never public. This observatory does not invent them.We do use:
• SEC EDGAR (XBRL) for Mattel, Hasbro, Funko, JAKKS: annual group revenue once a 10-K has a ~365-day duration (in practice ~2007–2009 onward).
• Public 10-K tables from before XBRL for 2000–2006/2009, cited on each row.
• Earnings releases for figures such as Barbie or Hot Wheels gross billings, labeled reported.
• Annual reports for LEGO, Bandai Namco, Takara Tomy, Bloks Group (HKEX), and private-company press.
• IR and newsroom RSS for public releases. The site matches those headlines to line names (news, mention, reveal, delay) without entering Instagram, TikTok, or sell-through panels.
Every figure shows its source and quality. McFarlane, MGA and other private houses live in the line archive; revenue stays unavailable until a citable figure exists.
The explorer chart converts to USD at an indicative yearly rate (not each company’s audited FX translation). The table keeps the yen, krone, euro or dollar amount from the original report. Bandai in yen is not a business outlier: it is another currency.
The license breakdown lists owned or third-party IP on each house brand (die-cast, doll, brick, figure, game). Cap 400 rows per company. LEGO uses Rebrickable themes as a catalog proxy. No row is Circana/NPD sell-through.
This is not investment advice. It is a sourced toy archive.