CETUSCARPIO Toys Observatory
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Mattel · Hasbro · McFarlane · Bandai · Blokees

Opening the observatory: why toys deserve a public archive

We will not pretend we know how many Barbies a Walmart sold. We will read 10-Ks the way we read catalogs.

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Opening the observatory: why toys deserve a public archive

Observatory snapshot

Open the explorer
Bandai · FY2025
$8,332,302,013.42
audited net_sales · ¥1,241,513,000,000
Blokees · FY2025
$404,166,666.67
reported net_sales · CN¥2,910,000,000.00
LEGO · FY2025
$12,172,011,661.81
reported net_sales · DKK 83,500,000,000.00

Recent activity

Follow every brand

YouTube and press notes on the wall. Instagram and TikTok are followed on each brand’s official account.

Brand universe

Companies
MAT

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.
HAS

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.
Private

McFarlane Toys

Spawn, DC and game figures. Private company: no audited line-level sales.
7832

Bandai Namco Holdings Inc.

Gundam, Tamagotchi, Digimon and hobby kits. Tokyo-listed (7832): figures come from the IR fact book, not EDGAR. Toys & Hobby is broader than...
0325

Bloks Group Limited

Listed parent of the Blokees (布鲁可) brand. HKEX splits product type and channel, not SKUs.
Private

LEGO Group

Private (Kirkbi-owned). Group annual report only — no theme or set breakdown.
FNKO

Funko, Inc.

Funko Pop! and collectibles. One operating segment, with a product split in the notes.
TOY

Spin Master Corp.

PAW Patrol, Bakugan. Filings on SEDAR+, not EDGAR.
7867

TOMY Company, Ltd. (Takara Tomy)

Tomica, Beyblade, Pokémon toys. Regional segments, not SKUs.
JAKK

JAKKS Pacific, Inc.

Licensed figures and toys (Nintendo, Disney, Sonic).
Private

geobra Brandstätter Stiftung (Playmobil)

Private. Group revenue sometimes appears in press notes.
Private

MGA Entertainment

L.O.L. Surprise!, Bratz. No public filings.
9992

Pop Mart International Group

Blind boxes and collectibles. Hong Kong listed.