Mattel, Inc.

Barbie

Fashion, Dreamhouse and media since 1959. Mattel reports brand gross billings in earnings, not audited SKU net sales.

Follow on socials

Official accounts. Instagram and TikTok posts are not copied here: they open on their network.

Web YouTube @Barbie Instagram @barbie TikTok @barbie X @Barbie Facebook @barbie

Lines

Active

Barbie Fashionistas

Body and tone diversity line.

2012–…

Licenses and properties

23 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

Barbie 23

Property	Kind	Aspect	Licensor	Source
Barbie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Basics 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Career 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Chelsea 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Collector Silkstone 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Color Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Cutie Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dream Besties 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dreamhouse 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Extra 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Fashionistas 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Holiday 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Inspiring Women 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Ken 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Looks 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Made to Move 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Mini BarbieLand 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Movie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Pink Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Reproduction 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Rewind 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Signature 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Tribute Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.