Mattel, Inc.

Fisher-Price

Infant and preschool, including Little People and early-childhood lines.

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Lines

Active

Little People

Preschool figures.

1959–…

Licenses and properties

24 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

Fisher-Price 24

Property	Kind	Aspect	Licensor	Source
DC Super Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Disney Junior 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Nickelodeon 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
PAW Patrol Fisher-Price 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Sesame Street 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Thomas & Friends 2012–…	Licensed	Preschool	—	encyclopedia Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Brilliant Basics 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Power Wheels 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Slinky 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
View-Master 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.