Mattel, Inc.

Monster High

Gothic fashion dolls relaunched as G3. Mattel-owned media and licenses.

Lines

Licenses and properties

10 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

Monster High 10

Property Kind Aspect Licensor Source
Clawdeen Wolf
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Cleo de Nile
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Draculaura
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fearbook
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Frankie Stein
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lagoona Blue
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High Collector
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High G3
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skulltimate Secrets
2010–…
Owned Fashion / doll Mattel 10-k
Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

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