Private Irregular

MGA Entertainment

L.O.L. Surprise!, Bratz. No public filings.

Brands and lines

4 Lines

The active toy lines documented for this house. Each card opens official follow-up.

All Bratz · 1 L.O.L. Surprise! · 1 Little Tikes · 1 Rainbow High · 1

Bratz

Activity

Web YouTube @Bratz Instagram @bratz TikTok @bratz

Bratz Dolls

Original fashion dolls and relaunches.

L.O.L. Surprise!

Activity

Web YouTube @LOLSurprise Instagram @lolsurprise TikTok @lolsurprise

L.O.L. Surprise Dolls

Blind-box dolls and playsets.

Little Tikes

Activity

Little Tikes

Outdoor and preschool.

Rainbow High

Activity

Web Instagram @rainbowhigh

Rainbow High

Collector fashion dolls.

Licenses and properties

20 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Fashion / doll · 17 Outdoor · 3

L.O.L. Surprise! 9

Property	Kind	Aspect	Licensor	Source
Boys 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Color Change 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Hairgoals 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
House of Surprises 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
L.O.L. Surprise! 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Mini 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
O.M.G. 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Tweens 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Winter Chill 2016–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Bratz 4

Property	Kind	Aspect	Licensor	Source
Bratz 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Bratz Collector 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Bratz Mean Girls 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Bratz Originals 2001–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Little Tikes 3

Property	Kind	Aspect	Licensor	Source
Cozy Coupe 2014–…	Acquired	Outdoor	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Little Tikes 2014–…	Acquired	Outdoor	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Playhouses 2014–…	Acquired	Outdoor	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Rainbow High 4

Property	Kind	Aspect	Licensor	Source
Fantastic Fashion 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Junior High 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Rainbow High 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.
Shadow High 2020–…	Owned	Fashion / doll	MGA Entertainment	press MGA is private: no 10-K. The row documents the brand in the catalog.

Follow on socials

Official accounts. Instagram and TikTok posts are not copied here: they open on their network.

Web Newsroom YouTube @MGAEntertainment Instagram @mgaentertainment TikTok @mgaentertainment Facebook @MGAEntertainment

Observations

Period	Metric	Dimension	Value	Quality
FY2024	net_sales	company	$0.00	unavailable