Launches

Barbie, NERF, Funko, Playmobil, LABUBU, Hot Wheels, and the rest of the houses — not just brick. The shelf mixes brands; filter by company if you want only one.

29591 published launches · 11 lines with recent news
Launch types
Polybag / mini-set
Bag or small set (often ≤20 parts or a promo).
Licensed
Third-party IP (film, comics, TV) on the brand’s system.
Construction
Brick or assembly system without a headline license.
Collector / UCS
Display or Ultimate Collector piece; not the kids’ flow.
Preschool
Preschool format (DUPLO and similar).
Exclusive
Limited channel or event (store, convention, membership).
Die-cast
Metal / scale vehicles.
Blind box
Blind or mystery unit.
Fashion / dolls
Dolls and fashion.
Hobby kit
Build kit (Gunpla and kin).

Catalog

12
Ninjago: Masters of Spinjitzu
LEGO Polybag / mini-set

Ninjago: Masters of Spinjitzu

9781534357921-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 9781534357921-1.

City: Game On: Penguin Peril
LEGO Polybag / mini-set

City: Game On: Penguin Peril

9780241838570-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 9780241838570-1.

Minecraft: Would you Rather?
LEGO Polybag / mini-set

Minecraft: Would you Rather?

9780241831953-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 9780241831953-1.

Chequered Brick Lunch Bag
LEGO Polybag / mini-set

Chequered Brick Lunch Bag

757894517472-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 757894517472-1.

Honeybee Bloom
LEGO Polybag / mini-set

Honeybee Bloom

6676794-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 6676794-1.

Taco Friend
LEGO Polybag / mini-set

Taco Friend

6675310-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 6675310-1.

Moon with Lantern
LEGO Polybag / mini-set

Moon with Lantern

6675305-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 6675305-1.

Mini Lantern
LEGO Polybag / mini-set

Mini Lantern

6675304-1 · 2027 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set 6675304-1.

City: World Builder
LEGO Polybag / mini-set

City: World Builder

WORLDBUILDER-1 · 2026 ·

Catalog reference image: Rebrickable.com. Not a Cetuscarpio photograph. Set WORLDBUILDER-1.

Launches

Mattel Active 9

Hot Wheels Mainline

Annual basic car assortment.

1968–… · 31 published launches · 1 week ago
Mattel Active 15

Matchbox Mainline

Basic scale-vehicle assortment.

1953–… · 37 published launches · 1 month ago
Mattel Active 13

American Girl Dolls

18-inch dolls and period accessories.

1986–… · 35 published launches · 4 months ago
Mattel Active 23

Monster High G3

G3 fashion-doll relaunch.

2022–… · 8 published launches · 5 months ago
Mattel Active

Barbie Fashionistas

Body and tone diversity line.

2012–… · 21 published launches
Mattel Active

Disney Princess

Disney Princess franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

Enchantimals

Enchantimals franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

Jurassic World

Jurassic World franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

Little People

Preschool figures.

1959–… · 6 published launches
Mattel Active

MEGA Pokémon

Pokémon-licensed construction sets.

2020–… · 0 published launches
Mattel Active

MOTU Origins

Vintage scale with contemporary storytelling.

2020–… · 31 published launches
Mattel Active

Mattel Games

Mattel Games franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

Polly Pocket

Polly Pocket franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

Thomas & Friends

Thomas & Friends franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

UNO

UNO franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Mattel Active

WWE

WWE franchise. Reference catalog, not sell-through.

1945–… · 0 published launches
Hasbro Active 6

Studio Series

Movie-scale figures.

2018–… · 23 published launches · 1 month ago
Hasbro Active 14

My Little Pony G5

Generation 5 ponies and media.

2021–… · 28 published launches · 1 month ago
Hasbro Active 11

G.I. Joe Classified

Contemporary 6-inch scale.

2020–… · 1 published launches · 1 month ago
Hasbro Active 37

Magic: The Gathering

TCG; Universes Beyond and Standard sets.

1993–… · 42 published launches · 4 months ago
Hasbro Active

Baby Alive

Baby Alive franchise. Reference catalog, not sell-through.

1923–… · 0 published launches
Hasbro Active

Furby

Furby franchise. Reference catalog, not sell-through.

1923–… · 0 published launches
Hasbro Active

Hasbro Entertainment licenses

Hasbro Entertainment licenses franchise. Reference catalog, not sell-through.

1923–… · 0 published launches
Hasbro Active

Hasbro Gaming

Hasbro Gaming franchise. Reference catalog, not sell-through.

1923–… · 0 published launches