NASDAQ HAS Quarterly

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Brands and lines

13 Lines

The active toy lines documented for this house. Each card opens official follow-up.

All Baby Alive · 1 Furby · 1 G.I. Joe · 1 Hasbro Gaming · 1 Marvel · 1 Monopoly · 1 My Little Pony · 1 NERF · 1 Peppa Pig · 1 Play-Doh · 1 Star Wars · 1 Transformers · 1 Wizards of the Coast · 1

Transformers

Activity

Web YouTube @transformersofficial Instagram @transformers TikTok @transformers

Active

Studio Series

Movie-scale figures.

2018–…

Licenses and properties

19 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19

Transformers 19

Property	Kind	Aspect	Licensor	Source
Age of the Primes 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
BotBots 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Bumblebee 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Cyberverse 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
EarthSpark 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Generations 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Kingdom 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Legacy 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
MP 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Masterpiece 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Megatron 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Optimus Prime 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Rescue Bots 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Rise of the Beasts 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Siege 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Studio Series 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Titan Class 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Transformers 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
War for Cybertron 1984–…	Joint	Figure	Hasbro / Takara Tomy	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Follow on socials

Official accounts. Instagram and TikTok posts are not copied here: they open on their network.

Web Investors Newsroom YouTube @Hasbro Instagram @hasbro X @Hasbro Facebook @Hasbro

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$4,701,300,000.00	audited
FY2024	net_sales	company	$4,140,000,000.00	audited
FY2024	segment_revenue	segment Consumer Products	$2,540,000,000.00	audited
FY2024	segment_revenue	segment Entertainment	$80,000,000.00	audited
FY2024	segment_revenue	segment Wizards & Digital Gaming	$1,510,000,000.00	audited
FY2023	net_sales	company	$5,003,300,000.00	audited
FY2022	net_sales	company	$5,856,700,000.00	audited
FY2021	net_sales	company	$6,420,400,000.00	audited
FY2020	net_sales	company	$5,465,400,000.00	audited
FY2019	net_sales	company	$4,720,200,000.00	audited
FY2018	net_sales	company	$4,579,646,000.00	audited
FY2017	net_sales	company	$5,209,782,000.00	audited
FY2016	net_sales	company	$5,019,822,000.00	audited
FY2015	net_sales	company	$4,447,509,000.00	audited
FY2014	net_sales	company	$4,277,207,000.00	audited
FY2013	net_sales	company	$4,082,157,000.00	audited
FY2012	net_sales	company	$4,088,983,000.00	audited
FY2011	net_sales	company	$4,285,589,000.00	audited
FY2010	net_sales	company	$4,002,161,000.00	audited
FY2009	net_sales	company	$4,067,947,000.00	audited
FY2008	net_sales	company	$4,021,520,000.00	audited
FY2007	net_sales	company	$3,837,557,000.00	audited
FY2006	net_sales	company	$3,151,481,000.00	audited
FY2005	net_sales	company	$3,087,627,000.00	audited
FY2004	net_sales	company	$2,997,510,000.00	audited
FY2003	net_sales	company	$3,138,657,000.00	audited
FY2002	net_sales	company	$2,816,230,000.00	audited
FY2001	net_sales	company	$2,856,339,000.00	audited
FY2000	net_sales	company	$3,787,215,000.00	audited