NASDAQ HAS Quarterly

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Brands and lines

13 Lines

The active toy lines documented for this house. Each card opens official follow-up.

All Baby Alive · 1 Furby · 1 G.I. Joe · 1 Hasbro Gaming · 1 Marvel · 1 Monopoly · 1 My Little Pony · 1 NERF · 1 Peppa Pig · 1 Play-Doh · 1 Star Wars · 1 Transformers · 1 Wizards of the Coast · 1

Baby Alive

Activity

Active

Baby Alive

Baby dolls.

1973–…

Furby

Activity

Active

Furby

Electronic pet and relaunches.

1998–…

G.I. Joe

Activity

Web YouTube @GIJOE Instagram @gijoe

Active

G.I. Joe Classified

Contemporary 6-inch scale.

2020–…

Hasbro Gaming

Activity

Active

Hasbro Classic Games

Clue, Risk, Jenga, Connect 4 and the rest of the games aisle.

1960–…

Marvel

Activity

Active

Marvel Legends

6-inch Marvel figures.

2002–…

Monopoly

Activity

Active

Monopoly

The board game. Hasbro Gaming.

1935–…

My Little Pony

Activity

Web YouTube @MyLittlePony Instagram @mylittlepony

Active

My Little Pony G5

Generation 5 ponies and media.

2021–…

NERF

Activity

Web YouTube @Nerf Instagram @nerf TikTok @nerf X @Nerf

Active

NERF Elite

Core blaster line.

2012–…

Peppa Pig

Activity

Active

Peppa Pig

Preschool figures and playsets.

2019–…

Play-Doh

Activity

Web YouTube @PlayDoh Instagram @playdoh

Active

Play-Doh

Modeling compound and kitchen sets.

1956–…

Star Wars

Activity

Active

Star Wars The Black Series

6-inch Star Wars figures.

2013–…

Transformers

Activity

Web YouTube @transformersofficial Instagram @transformers TikTok @transformers

Active

Studio Series

Movie-scale figures.

2018–…

Wizards of the Coast

Activity

Web YouTube @wizardsofthecoast Instagram @wizards_magic X @wizards_magic

Active

Magic: The Gathering

TCG; Universes Beyond and Standard sets.

1993–…

Licenses and properties

183 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 83 Fashion / doll · 7 Game · 84 Preschool · 9

Hasbro Gaming 51

Property	Kind	Aspect	Licensor	Source
Acquire 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Ants in the Pants 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Axiom 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Axis & Allies 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Battle Cry 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Battleship 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Betrayal at House on the Hill 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Beyblade Hasbro 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Boggle 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Candy Land 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Catch Phrase 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Chutes and Ladders 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Clue 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Clue LIARS 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Connect 4 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Connect 4 Spin 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Cranium 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
D&D Starter Set 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Diplomacy 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Don't Break the Ice 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Dune Avalon Hill 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Guess Who? 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
HeroQuest 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Hungry Hungry Hippos Hasbro 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Jenga 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Jenga Giant 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Jeopardy! 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Lite-Brite 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Magic The Gathering Arena 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Memory 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Deal card 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Mouse Trap 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Mr. Potato Head 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Operation 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh games 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Risk 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Risk Legacy 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Scattergories 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Scrabble NA 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Simon 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Sorry! 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Squad Leader 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Taboo 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
The Game of Life 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
The Game of Life Super Electronic 1960–…	Owned	Game	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
The Price Is Right 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Trivial Pursuit 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Trouble 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Twister 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Wheel of Fortune 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Yahtzee 1960–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Wizards of the Coast 27

Property	Kind	Aspect	Licensor	Source
Baldur's Gate 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Commander 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
D&D Beyond 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Dragonlance 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Dungeons & Dragons 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
MTG Arena 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Magic: The Gathering 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Planescape 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Secret Lair 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Secret Lair x Fortnite 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Secret Lair x Street Fighter 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Spelljammer 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Universes Beyond 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Universes Beyond Assassin's Creed 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Avatar The Last Airbender 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Doctor Who 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Dungeons & Dragons 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Fallout 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Final Fantasy 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Jurassic World 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Marvel Super Heroes 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Street Fighter 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond The Lord of the Rings 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond The Walking Dead 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Transformers 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Universes Beyond Warhammer 40,000 2022–…	Licensed	Game	—	encyclopedia Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.
Vecna 1993–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Monopoly 6

Property	Kind	Aspect	Licensor	Source
Monopoly 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Bid 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Deal 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Junior 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Monopoly Mega 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Ms. Monopoly 1935–…	Owned	Game	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

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Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$4,701,300,000.00	audited
FY2024	net_sales	company	$4,140,000,000.00	audited
FY2024	segment_revenue	segment Consumer Products	$2,540,000,000.00	audited
FY2024	segment_revenue	segment Entertainment	$80,000,000.00	audited
FY2024	segment_revenue	segment Wizards & Digital Gaming	$1,510,000,000.00	audited
FY2023	net_sales	company	$5,003,300,000.00	audited
FY2022	net_sales	company	$5,856,700,000.00	audited
FY2021	net_sales	company	$6,420,400,000.00	audited
FY2020	net_sales	company	$5,465,400,000.00	audited
FY2019	net_sales	company	$4,720,200,000.00	audited
FY2018	net_sales	company	$4,579,646,000.00	audited
FY2017	net_sales	company	$5,209,782,000.00	audited
FY2016	net_sales	company	$5,019,822,000.00	audited
FY2015	net_sales	company	$4,447,509,000.00	audited
FY2014	net_sales	company	$4,277,207,000.00	audited
FY2013	net_sales	company	$4,082,157,000.00	audited
FY2012	net_sales	company	$4,088,983,000.00	audited
FY2011	net_sales	company	$4,285,589,000.00	audited
FY2010	net_sales	company	$4,002,161,000.00	audited
FY2009	net_sales	company	$4,067,947,000.00	audited
FY2008	net_sales	company	$4,021,520,000.00	audited
FY2007	net_sales	company	$3,837,557,000.00	audited
FY2006	net_sales	company	$3,151,481,000.00	audited
FY2005	net_sales	company	$3,087,627,000.00	audited
FY2004	net_sales	company	$2,997,510,000.00	audited
FY2003	net_sales	company	$3,138,657,000.00	audited
FY2002	net_sales	company	$2,816,230,000.00	audited
FY2001	net_sales	company	$2,856,339,000.00	audited
FY2000	net_sales	company	$3,787,215,000.00	audited