NASDAQ HAS Quarterly

Hasbro, Inc.

Transformers, NERF, Play-Doh, MAGIC and Wizards. Consumer Products is not the same as “toys only”.

Brands and lines

13 Lines

The active toy lines documented for this house. Each card opens official follow-up.

All Baby Alive · 1 Furby · 1 G.I. Joe · 1 Hasbro Gaming · 1 Marvel · 1 Monopoly · 1 My Little Pony · 1 NERF · 1 Peppa Pig · 1 Play-Doh · 1 Star Wars · 1 Transformers · 1 Wizards of the Coast · 1

Baby Alive

Activity

Active

Baby Alive

Baby dolls.

1973–…

Furby

Activity

Active

Furby

Electronic pet and relaunches.

1998–…

G.I. Joe

Activity

Web YouTube @GIJOE Instagram @gijoe

Active

G.I. Joe Classified

Contemporary 6-inch scale.

2020–…

Hasbro Gaming

Activity

Active

Hasbro Classic Games

Clue, Risk, Jenga, Connect 4 and the rest of the games aisle.

1960–…

Marvel

Activity

Active

Marvel Legends

6-inch Marvel figures.

2002–…

Monopoly

Activity

Active

Monopoly

The board game. Hasbro Gaming.

1935–…

My Little Pony

Activity

Web YouTube @MyLittlePony Instagram @mylittlepony

Active

My Little Pony G5

Generation 5 ponies and media.

2021–…

NERF

Activity

Web YouTube @Nerf Instagram @nerf TikTok @nerf X @Nerf

Active

NERF Elite

Core blaster line.

2012–…

Peppa Pig

Activity

Active

Peppa Pig

Preschool figures and playsets.

2019–…

Play-Doh

Activity

Web YouTube @PlayDoh Instagram @playdoh

Active

Play-Doh

Modeling compound and kitchen sets.

1956–…

Star Wars

Activity

Active

Star Wars The Black Series

6-inch Star Wars figures.

2013–…

Transformers

Activity

Web YouTube @transformersofficial Instagram @transformers TikTok @transformers

Active

Studio Series

Movie-scale figures.

2018–…

Wizards of the Coast

Activity

Web YouTube @wizardsofthecoast Instagram @wizards_magic X @wizards_magic

Active

Magic: The Gathering

TCG; Universes Beyond and Standard sets.

1993–…

Licenses and properties

183 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 83 Fashion / doll · 7 Game · 84 Preschool · 9

Baby Alive 1

Property	Kind	Aspect	Licensor	Source
Baby Alive 1973–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Furby 3

Property	Kind	Aspect	Licensor	Source
Furby 1998–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Furby 2023 1998–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Furby Connect 1998–…	Owned	Preschool	Hasbro	encyclopedia Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Peppa Pig 1

Property	Kind	Aspect	Licensor	Source
Peppa Pig 2019–…	Licensed	Preschool	Hasbro / eOne	10-k Third-party license on a Hasbro toy or game. The 10-K does not publish sales for this IP.

Play-Doh 4

Property	Kind	Aspect	Licensor	Source
Play-Doh 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh Builder 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh Kitchen 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.
Play-Doh Wild 1956–…	Owned	Preschool	Hasbro	10-k Hasbro brand or game. Consumer Products and Wizards are 10-K segments; this row is not a SKU split.

Follow on socials

Official accounts. Instagram and TikTok posts are not copied here: they open on their network.

Web Investors Newsroom YouTube @Hasbro Instagram @hasbro X @Hasbro Facebook @Hasbro

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$4,701,300,000.00	audited
FY2024	net_sales	company	$4,140,000,000.00	audited
FY2024	segment_revenue	segment Consumer Products	$2,540,000,000.00	audited
FY2024	segment_revenue	segment Entertainment	$80,000,000.00	audited
FY2024	segment_revenue	segment Wizards & Digital Gaming	$1,510,000,000.00	audited
FY2023	net_sales	company	$5,003,300,000.00	audited
FY2022	net_sales	company	$5,856,700,000.00	audited
FY2021	net_sales	company	$6,420,400,000.00	audited
FY2020	net_sales	company	$5,465,400,000.00	audited
FY2019	net_sales	company	$4,720,200,000.00	audited
FY2018	net_sales	company	$4,579,646,000.00	audited
FY2017	net_sales	company	$5,209,782,000.00	audited
FY2016	net_sales	company	$5,019,822,000.00	audited
FY2015	net_sales	company	$4,447,509,000.00	audited
FY2014	net_sales	company	$4,277,207,000.00	audited
FY2013	net_sales	company	$4,082,157,000.00	audited
FY2012	net_sales	company	$4,088,983,000.00	audited
FY2011	net_sales	company	$4,285,589,000.00	audited
FY2010	net_sales	company	$4,002,161,000.00	audited
FY2009	net_sales	company	$4,067,947,000.00	audited
FY2008	net_sales	company	$4,021,520,000.00	audited
FY2007	net_sales	company	$3,837,557,000.00	audited
FY2006	net_sales	company	$3,151,481,000.00	audited
FY2005	net_sales	company	$3,087,627,000.00	audited
FY2004	net_sales	company	$2,997,510,000.00	audited
FY2003	net_sales	company	$3,138,657,000.00	audited
FY2002	net_sales	company	$2,816,230,000.00	audited
FY2001	net_sales	company	$2,856,339,000.00	audited
FY2000	net_sales	company	$3,787,215,000.00	audited