NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Brands and lines

12 Lines

The active toy lines documented for this house. Each card opens official follow-up.

All American Girl · 1 Barbie · 1 Enchantimals · 1 Fisher-Price · 1 Hot Wheels · 1 MEGA · 1 Masters of the Universe · 1 Matchbox · 1 Monster High · 1 Polly Pocket · 1 Thomas & Friends · 1 UNO · 1

American Girl

Activity

Web YouTube @AmericanGirl Instagram @americangirlbrand Facebook @americangirlbrand

Active

American Girl Dolls

18-inch dolls and period accessories.

1986–…

Barbie

Activity

Web YouTube @Barbie Instagram @barbie TikTok @barbie X @Barbie Facebook @barbie

Active

Barbie Fashionistas

Body and tone diversity line.

2012–…

Enchantimals

Activity

Active

Enchantimals

Dolls with animal companions.

2017–…

Fisher-Price

Activity

Web YouTube @FisherPrice Instagram @fisherprice Facebook @fisherprice

Active

Little People

Preschool figures.

1959–…

Hot Wheels

Activity

Web YouTube @HotWheels Instagram @hotwheels TikTok @hotwheels X @Hot_Wheels Facebook @HotWheels

Active

Hot Wheels Mainline

Annual basic car assortment.

1968–…

MEGA

Activity

Active

MEGA Pokémon

Pokémon-licensed construction sets.

2020–…

Masters of the Universe

Activity

YouTube @MastersoftheUniverse Instagram @mastersoftheuniverse X @MOTUOfficial

Active

MOTU Origins

Vintage scale with contemporary storytelling.

2020–…

Matchbox

Activity

YouTube @Matchbox Instagram @matchbox

Active

Matchbox Mainline

Basic scale-vehicle assortment.

1953–…

Monster High

Activity

YouTube @MonsterHigh Instagram @monsterhigh TikTok @monsterhigh

Active

Monster High G3

G3 fashion-doll relaunch.

2022–…

Polly Pocket

Activity

Active

Polly Pocket

Micro-dolls and compact playsets.

1989–…

Thomas & Friends

Activity

Active

Thomas & Friends

Mattel preschool trains and track.

2012–…

UNO

Activity

Active

UNO

The card game. Mattel Games.

1971–…

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

Jurassic World 5

Property	Kind	Aspect	Licensor	Source
Amber Collection 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Chaos Theory 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Hammond Collection 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic Park 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
Jurassic World 2015–…	Licensed	Figure	NBCUniversal	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Masters of the Universe 9

Property	Kind	Aspect	Licensor	Source
He-Man 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Classics 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Origins 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masters of the Universe 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masterverse 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
New Eternia 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Revolution 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
She-Ra 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skeletor 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

WWE 5

Property	Kind	Aspect	Licensor	Source
WWE 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Elite 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Ringside 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Superstars 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.
WWE Ultimate Edition 2014–…	Licensed	Figure	TKO / WWE	10-k Third-party license on a Mattel system (doll, die-cast, construction or game). The 10-K does not split sales by this IP.

Follow on socials

Official accounts. Instagram and TikTok posts are not copied here: they open on their network.

Web Investors Newsroom YouTube @Mattel Instagram @mattel TikTok @mattel X @Mattel Facebook @Mattel

Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,380,000,000.00	audited
FY2023	net_sales	company	$5,441,000,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited