NASDAQ MAT Quarterly

Mattel, Inc.

Home of Barbie, Hot Wheels, Fisher-Price and Masters of the Universe. Net sales in filings; brand gross billings in earnings releases.

Brands and lines

12 Lines

The active toy lines documented for this house. Each card opens official follow-up.

All American Girl · 1 Barbie · 1 Enchantimals · 1 Fisher-Price · 1 Hot Wheels · 1 MEGA · 1 Masters of the Universe · 1 Matchbox · 1 Monster High · 1 Polly Pocket · 1 Thomas & Friends · 1 UNO · 1

American Girl

Activity

Web YouTube @AmericanGirl Instagram @americangirlbrand Facebook @americangirlbrand

Active

American Girl Dolls

18-inch dolls and period accessories.

1986–…

Barbie

Activity

Web YouTube @Barbie Instagram @barbie TikTok @barbie X @Barbie Facebook @barbie

Active

Barbie Fashionistas

Body and tone diversity line.

2012–…

Enchantimals

Activity

Active

Enchantimals

Dolls with animal companions.

2017–…

Fisher-Price

Activity

Web YouTube @FisherPrice Instagram @fisherprice Facebook @fisherprice

Active

Little People

Preschool figures.

1959–…

Hot Wheels

Activity

Web YouTube @HotWheels Instagram @hotwheels TikTok @hotwheels X @Hot_Wheels Facebook @HotWheels

Active

Hot Wheels Mainline

Annual basic car assortment.

1968–…

MEGA

Activity

Active

MEGA Pokémon

Pokémon-licensed construction sets.

2020–…

Masters of the Universe

Activity

YouTube @MastersoftheUniverse Instagram @mastersoftheuniverse X @MOTUOfficial

Active

MOTU Origins

Vintage scale with contemporary storytelling.

2020–…

Matchbox

Activity

YouTube @Matchbox Instagram @matchbox

Active

Matchbox Mainline

Basic scale-vehicle assortment.

1953–…

Monster High

Activity

YouTube @MonsterHigh Instagram @monsterhigh TikTok @monsterhigh

Active

Monster High G3

G3 fashion-doll relaunch.

2022–…

Polly Pocket

Activity

Active

Polly Pocket

Micro-dolls and compact playsets.

1989–…

Thomas & Friends

Activity

Active

Thomas & Friends

Mattel preschool trains and track.

2012–…

UNO

Activity

Active

UNO

The card game. Mattel Games.

1971–…

Licenses and properties

297 of 400

Breakdown of owned, acquired or licensed IP on each house brand. Cap 400 rows per company. Every row cites a source; there is no SKU sell-through.

All Owned Licensed Figure · 19 Construction · 16 Die-cast · 125 Fashion / doll · 81 Game · 28 Preschool · 28

American Girl 26

Property	Kind	Aspect	Licensor	Source
Addy Walker 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
American Girl 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Bitty Baby 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Caroline Abbott 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Claudie Wells 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Courtney Moore 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Felicity Merriman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Girl of the Year 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Historical Characters 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Isabel and Nicki Hoffman 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Josefina Montoya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Julie Albright 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kavi Sharma 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kaya 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kirsten Larson 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kit Kittredge 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lila Eliotti 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Maryellen Larkin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Melody Ellison 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Molly McIntire 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Nanea Mitchell 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rebecca Rubin 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Samantha Parkington 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Truly Me 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
WellieWishers 1986–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Mattel Games 19

Property	Kind	Aspect	Licensor	Source
Apples to Apples 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Barbie games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Blokus 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Bounce-Off 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hot Wheels games 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Hungry Hungry Hippos 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Kerplunk 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Magic 8 Ball 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Mastermind 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Othello 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Dice 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Phase 10 Twist 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Pictionary 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Rack-O 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scene It 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Scrabble (ex-NA) 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
Skip-Bo 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.
UNO Minis 2000–…	Owned	Game	Mattel	10-k Mattel Games catalog. Scrabble is Mattel outside the US/Canada; Hasbro holds NA.

Barbie 23

Property	Kind	Aspect	Licensor	Source
Barbie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Basics 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Career 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Chelsea 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Collector Silkstone 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Color Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Cutie Reveal 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dream Besties 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Dreamhouse 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Extra 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Fashionistas 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Holiday 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Inspiring Women 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Ken 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Looks 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Made to Move 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Mini BarbieLand 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Movie 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Pink Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Reproduction 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Rewind 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Signature 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Barbie Tribute Collection 1959–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Fisher-Price 18

Property	Kind	Aspect	Licensor	Source
Brilliant Basics 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Chatter Telephone 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Corn Popper 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Imaginext 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Kickster 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Laugh & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Linkimals 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Little People 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Power Wheels 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Pyramids 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rescue Heroes 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Rock-a-Stack 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Slinky 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Smart Stages 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Think & Learn 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
View-Master 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Wood by Fisher-Price 1930–…	Owned	Preschool	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Monster High 10

Property	Kind	Aspect	Licensor	Source
Clawdeen Wolf 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Cleo de Nile 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Draculaura 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Fearbook 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Frankie Stein 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Lagoona Blue 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High Collector 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Monster High G3 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skulltimate Secrets 2010–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

UNO 9

Property	Kind	Aspect	Licensor	Source
DOS 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO All Wild 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Attack 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flex 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Flip 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Iconic 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Master 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
UNO Showdown 1971–…	Owned	Game	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Enchantimals 3

Property	Kind	Aspect	Licensor	Source
Enchantimals 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals City Tails 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Enchantimals Royal 2017–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Masters of the Universe 9

Property	Kind	Aspect	Licensor	Source
He-Man 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Classics 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MOTU Origins 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masters of the Universe 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Masterverse 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
New Eternia 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Revolution 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
She-Ra 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Skeletor 1982–…	Owned	Figure	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Hot Wheels 14

Property	Kind	Aspect	Licensor	Source
Hot Wheels 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Boulevard 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Car Culture 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Elite 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Legends Tour 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Mainline 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Monster Trucks 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Premium 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels RLC 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Skate 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Super Treasure Hunt 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Team Transport 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Hot Wheels Track Sets 1968–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

MEGA 10

Property	Kind	Aspect	Licensor	Source
MEGA 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Barbie 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Bloks 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Call of Duty 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Construx 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Destiny 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Game of Thrones 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Halo 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Hot Wheels 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
MEGA Pokémon 2014–…	Owned	Construction	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Matchbox 6

Property	Kind	Aspect	Licensor	Source
Matchbox 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Collectors 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Mainline 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Moving Parts 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Power Grabs 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Matchbox Sky Busters 1953–…	Owned	Die-cast	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Polly Pocket 3

Property	Kind	Aspect	Licensor	Source
Polly Pocket 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket Compact 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.
Polly Pocket World 1989–…	Owned	Fashion / doll	Mattel	10-k Mattel-owned brand or line named in filings or the brand archive. Not SKU sell-through.

Thomas & Friends 4

Property	Kind	Aspect	Licensor	Source
Thomas & Friends 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Motorized 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas TrackMaster 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.
Thomas Wooden Railway 2011–…	Acquired	Preschool	HIT Entertainment / Mattel	10-k HIT/Thomas acquired by Mattel. The 10-K groups it in Infant, Toddler and Preschool.

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Observations

Period	Metric	Dimension	Value	Quality
FY2025	net_sales	company	$5,347,623,000.00	audited
FY2024	gross_billings	brand Barbie	$1,350,000,000.00	reported
FY2024	gross_billings	brand Hot Wheels	$1,580,000,000.00	reported
FY2024	net_sales	company	$5,380,000,000.00	audited
FY2023	net_sales	company	$5,441,000,000.00	audited
FY2022	net_sales	company	$5,434,687,000.00	audited
FY2021	net_sales	company	$5,457,741,000.00	audited
FY2020	net_sales	company	$4,588,433,000.00	audited
FY2019	net_sales	company	$4,504,571,000.00	audited
FY2018	net_sales	company	$4,514,810,000.00	audited
FY2017	net_sales	company	$4,881,493,000.00	audited
FY2016	net_sales	company	$5,456,650,000.00	audited
FY2015	net_sales	company	$5,702,613,000.00	audited
FY2014	net_sales	company	$6,023,819,000.00	audited
FY2013	net_sales	company	$6,484,892,000.00	audited
FY2012	net_sales	company	$6,420,881,000.00	audited
FY2011	net_sales	company	$6,266,037,000.00	audited
FY2010	net_sales	company	$5,856,195,000.00	audited
FY2009	net_sales	company	$5,430,846,000.00	audited
FY2008	net_sales	company	$5,918,002,000.00	audited
FY2007	net_sales	company	$5,970,090,000.00	audited
FY2006	net_sales	company	$5,650,156,000.00	audited
FY2005	net_sales	company	$5,179,016,000.00	audited
FY2004	net_sales	company	$5,102,786,000.00	audited
FY2003	net_sales	company	$4,960,100,000.00	audited
FY2002	net_sales	company	$4,885,340,000.00	audited
FY2001	net_sales	company	$4,687,924,000.00	audited
FY2000	net_sales	company	$4,565,489,000.00	audited